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Since 2023, we’ve helped category-leading consumer apps and services turn UGC across platforms into a repeatable growth machine.
We work with both enterprise growth & marketing teams and lean, fast-moving founders who want the same standard of rigor without the chaos.
● reporting that leadership can trust
● scalable UGC production without expanding headcount
● speed for launches, feature pushes, and new messaging angles
● creator logistics handled professionally (briefs, coaching, timelines, rights)
● a partner who can move quickly without creating chaos
● faster learning, clearer direction, and less trial-and-error
● enterprise-level rigor without building a full internal content function
Our story
Early 2023
Just 2 clients. Little-to-no revenue, and zero structure. But one concrete vision and belief: In marrying short-form video, consumer apps and creator-led growth.
Late 2024
They realised Canvas UGC was about scale and volume. And consumer apps needed multiple angles, creators and strategies. Cue in: “High-volume Canvas UGC for Consumer Apps” as a value proposition.
Plutus went from 2 low ticket to 6 high-ticket clients practically overnight.
2025
Canvas UGC – especially at high-volumes – is a systems challenge. No operations > no momentum > no results. Cue in: “High-volume Canvas UGC, backed by world-class systems”.
Plutus continued to drive great results, now with bigger clients, at a bigger scale.
Present
Today, we’re the industry force behind: 25M+ App Downloads directly attributed · 400+ scaled Consumer Apps · 3B+ Views generated · $5M+ paid to UGC Creators.
This is just the beginning. If this journey excites you — and you believe you can add to the Plutus story — talk to us.
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