Deepsearch: 205M Views and #6 in the US App Store

The Challenge

HubX wanted to test a new channel on one app before trusting it with more.

The studio chose Deepsearch, its AI search app, as the starting point. The goal was to prove the channel's potential with US consumers, using US App Store rank as the primary measure of success.

Views and renewal were supporting metrics, but the main objective was clear: demonstrate that creator-led marketing could support the app's growth.

What We Did

We recruited and managed creators targeting US consumers, running a high-volume short-form content campaign across TikTok, YouTube, Instagram, Facebook, and Snapchat.

Our approach focused on testing different hooks and formats to find creative that resonated with the audience.

We tracked performance across the campaign, using the results to guide our creative decisions and identify content worth scaling.

Winning creative was also moved into paid advertising, allowing HubX to extend the value of the content beyond its initial distribution.

The Results

Deepsearch reached #6 in the US App Store's Lifestyle category.

In the first four months, our creator campaign generated 150 million views. By 22 October 2026, that figure had grown to 205,004,785 views across 9,882 posts, with an overall engagement rate of 4.8%.

In one reported App Store month, Deepsearch also recorded 2.4 million downloads and $1.3 million in revenue. These are app-level performance figures, rather than installs or revenue directly attributed to our campaign.

Campaign Dashboard

Learnings & Next Steps

The biggest lesson from Deepsearch was to start with one app, prove the channel, then expand.

Following the campaign's success, HubX invited our growth team to work directly from its office. What started as a test on one app developed into a much closer working relationship.

HubX then brought us onto its next app, BetterSpeak, extending the partnership beyond Deepsearch.

For us, that was one of the most meaningful outcomes of the campaign. We had the opportunity to demonstrate our approach on one product and earn the trust to bring it to another.